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Market Psychology


- Study into the top 10% investors' thoughts and actions


We will study into the mass market behaviour, on why most investors and traders make irrational decisions? Through the lectures and case studies, you may be able to identify our own short-comings in trading and make improvement from there.

Once you understand the working mechanism of the mass market psychology, you should be able to identify certain market noises and volatility as opportunities instead.


57 minutes 


  • Practical illustration with case studies

  • Applicable to long-term investors and traders

  • A recorded webinar with Q&A 

This channel is coming soon!

Click on Video to preview and purchase e-course

E-course Fee: US$19.90, Usual at US$60


An hour of powerful delivery that help us to identify opportunities with the study of herd mentality behaviour. Have you been always drawn to chasing a market that is already running wild or tends to cut losses around market's low or your value stocks are mostly in red despite a bull market? If you are either one, this programme is for you.

To help us to understand this subject, we will first discuss about how the mass market typical behaviour. The objective to help us recognise our don'ts.


Then we will study into the top 10% investors' thinking and behaviour because we want acquire their dos - how they think, plan and act.


  • ​80-20 principle, today is 90-10

  • 90% of the market participant 

    • ​Studies into the “Losers”:

      • The Greedy ​

      • The Prideful

      • The Ignorance 

  • 10% of the market participant

    • Studies into the "Winners"​​

      • The key difference ​

      • What they understand? 

      • Their investing plan and how they manage it?

      • Their trading plan and how they manage it?

  • Case studies about their strategies  

  • Q&A



Attended by retail investors and traders

"A very good delivery, never expect the greatness is in "Less is More" principle. This is so precious..."

Ms Laihee Muher Private Investor

13 Aug 20

"Thank you Kon How for the wonderful session! Looking forward to more collaboration with you in the future."

Mr Kelvin Ho - Head of Derivatives of Hong Leong Futures

23 Jul 20


Attended mainly by securities retail and licence professionals

"This is excellent and thanks for sharing. Education is a core tenet for SGX, I am very happy that we have quality of teachers like yourself helping with our vision to help people achieve financial security and independence long term. We are all living longer and this will make a difference"

Ms Jenny Chiam, Head of Securities of Singapore Exchange

(Singapore) -14 Oct 15

Attended mainly by bank traders

“…conducting an outstanding presentation…response to the seminar was overwhelming with 130 participants. The content of the presentation carries high degree of practically. Feedback from our members throughout the seminar is positive and encouraging”

Mr Jack Cheung, CEO of Treasury Market Association

(Hong Kong) -12 Jan 15

Attended mainly by securities and futures licence professionals

“…turnout rate of this training was great – about 30 participants (full house) attended”  “The participants rated very high of this course and their satisfaction of the course was 4.71 (where 5=very good… The average rating of instructor was 4.88. Well done and thanks for delivery such a great course for us.”

Ms Ruth Kung, Executive Director for Education & Development of Hong Kong Securities & Investment Institute

(Hong Kong) - 05 Nov 14

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